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How Does Your Company Define Customer Loyalty

Do you know what customer loyalty is? When people at your company think about “customer loyalty,” are they thinking about your customers’ likelihood to recommend? likelihood to repurchase? likelihood to purchase additional products? How does your company define customer loyalty? I had a situation recently
Marketing Personalization

Critical Success Factors to Personalization

Critical Success Factors to Personalization. Last month in the Path to Personalization blog series, I outlined a framework for digital marketing advancement and provided examples of clients to highlight examples of progress in the five different areas within the framework. It’s clear that every company’s